Ok, just what is a QR code? It’s that funny little box thingy with all the boxes and blotches. But what it really represents is the latest rage in media marketing. These little boxes can be designed [coded] to represent your company’s website, email, phone number, even a particular product.
Capture the code box on your smart phone and you’ll be redirected to the exact media spot you programmed into it. QR stand for “quick response” and it’s gettin’ hot. How hot? 14 MILLION people scanned QR codes in June alone. Read on……
ComScore, Inc, a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device.
The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.
Read the rest here.
Contact the two guys and we’ll help you to integrate this technology into your business plan.